Free10 ways to turn website visitors into customers

The Society for Thoracic Surgeons

Resources for current and aspiring surgeons

Project Info

Product

A membership website reimagined for 7,800 medical professionals to learn how to improve patient outcomes.

Goal

Reimagine their website, brand, and increase member engagement

Results

Simplified navigation and design that allows users to browse sections of home page and decide where they want to go.

Explore by

Users can now jump into content related to their role, area of practice, or topics that interest them

Search Results

Users can sort and filter website content based on taxonomy

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