Pearl Rides Branding
Optimizing transportation for executives, large groups, and bulk products in Uganda
- Seamless transportation
- Door to door Logistics
- Bulk delivery
Research + Ideation + Design
To understand the target audience and where the logo would be used, we researched the country of Uganda to identify patterns locals would resonate with.
For inspiration, we researched logos that included P or R letters.
Next, we translated them into computer designs and played with ideas before reflecting and choosing the top 3 options.
Refined into five new concepts and presented in black and white to aid in being objective.
Proceed with directions 1, 2, 4 and 5
Pearl Rides decided to proceed with its existing logo refresh. We provided logo and branding guidelines which included the following: